ABOUT US
Rooted In Japan. Made For Today.
Good matcha begins long before it reaches your bowl.
At RINSUI 凜翠, we work with tea producers in Japan who value patience, consistency, and craftsmanship—bringing you matcha we’d happily drink ourselves, then share it with you.
Together, we select matcha with balance, clarity, and character—made not for special occasions, but for everyday moments.
Honest. Uncompromising. Premium matcha for your daily ritual.
OUR PROMISE
No shortcuts. No compromises. We're here to bring you real matcha-the way it's meant to be, and the way it should be for the future.
MEET OUR TEA PARTNER
Five Generations of Tea Making
We’ve partnered closely with Matsuda-san to bring the best matcha from Japan to you—one who has spent generations refining their craft since 1898.
Together, we visit the fields, taste each harvest, and carefully select the matcha we believe is worth sharing.
Our relationship is built on a shared belief: good matcha is never rushed. It is shaped by patience, generations of experience, and respect for the craft.
“ We look for balance, clarity, and a matcha we’d be happy to drink every day. We’re honoured to share it with you and we hope you’ll enjoy it as much as we do.”
OUR PROCESS
From Tea Field to Your Bowl
Every step reflects the patience, craftsmanship, and care behind every bowl of RINSUI matcha.
01 Tea Fields
Our journey begins in the tea fields of Japan, where carefully cultivated tea plants are grown with patience and attention before every harvest.
02 Shade Grown
Before harvest, the tea plants are shaded to naturally develop richer umami, gentle sweetness, and their vibrant green color.
03 Harvest
Harvested at peak freshness, the youngest tea leaves are carefully gathered to preserve their delicate aroma and natural sweetness.
04 Quality Selection
Each harvest is carefully inspected before processing. Only tea leaves that meet our standards for quality, balance, and character continue the journey to become RINSUI matcha.
05 Steaming
Fresh leaves are steamed shortly after harvest to preserve their vibrant color, delicate aroma, and fresh character before drying.
06 Final Milling
After careful processing, the selected tencha are milled into an exceptionally fine powder. This final step helps preserve the matcha’s vibrant color, delicate aroma, and signature smooth mouthfeel.
Every step is guided by care, expertise, and respect for nature.
Inspired by Tradition. Driven by Purpose.
CRAFTED FOR EVERYDAY RITUALS
Made for Daily Moments
Matcha is more than a drink — it’s a moment of calm in your day. Whether it’s the first sip in the morning, or a quiet pause in the afternoon,
RINSUI is here to elevate your everyday rituals.